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The Construction of English

- Culture, Consumerism and Promotion in the ELT Global Coursebook

By J. Gray
About The Construction of English

This book takes the view that ELT global coursebooks, in addition to being curriculum artefacts, are also highly wrought cultural artefacts which seek to make English mean in highly selective ways and it argues that the textual construction (and imaging) of English parallels the processes of commodity promotion more generally.

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  • Language:
  • English
  • ISBN:
  • 9781137507242
  • Binding:
  • Paperback
  • Pages:
  • 218
  • Published:
  • September 28, 2010
  • Dimensions:
  • 141x218x16 mm.
  • Weight:
  • 300 g.
Delivery: 1-2 weeks
Expected delivery: November 20, 2024

Description of The Construction of English

This book takes the view that ELT global coursebooks, in addition to being curriculum artefacts, are also highly wrought cultural artefacts which seek to make English mean in highly selective ways and it argues that the textual construction (and imaging) of English parallels the processes of commodity promotion more generally.

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