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The Consumer . . . or Else!
- Consumer-Centric Business Paradigms
- Binding:
- Paperback
- Pages:
- 190
- Published:
- November 26, 2003
- Dimensions:
- 148x210x0 mm.
- Weight:
- 360 g.
Delivery:
1-2 weeks
Expected delivery: July 11, 2024
Description of The Consumer . . . or Else!
Describes what demassification of the consumer market means and shows you how and why businesses must adapt to succeed. This book examines the factors that shape the business environment and looks at the re-orientation of consumer, presenting global perspectives on these vital issues.
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