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The Cult of Creativity

About The Cult of Creativity

"Samuel Weil Franklin shows that in postwar America, the newfangled term "creativity" was the product of campaigns to harness the power of the individual to the demands of capitalist production and global hegemony. Franklin reveals that the champions of creativity were psychologists, educators, and management consultants who benefited from postwar technological progress yet worried that the resulting society might promote conformity and stifle ingenuity. Against increasingly reified institutions and systems, the "creative individual" took on a wealth of romantic, generative, and democratic associations. Creativity was the motive force behind the postwar individual, the literal spark-and cannon fodder-of progress"--

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  • Language:
  • Unknown
  • ISBN:
  • 9780226657851
  • Binding:
  • Hardback
  • Pages:
  • 264
  • Published:
  • April 17, 2023
  • Dimensions:
  • 155x24x231 mm.
  • Weight:
  • 566 g.
  In stock
Delivery: 3-5 business days
Expected delivery: December 5, 2024

Description of The Cult of Creativity

"Samuel Weil Franklin shows that in postwar America, the newfangled term "creativity" was the product of campaigns to harness the power of the individual to the demands of capitalist production and global hegemony. Franklin reveals that the champions of creativity were psychologists, educators, and management consultants who benefited from postwar technological progress yet worried that the resulting society might promote conformity and stifle ingenuity. Against increasingly reified institutions and systems, the "creative individual" took on a wealth of romantic, generative, and democratic associations. Creativity was the motive force behind the postwar individual, the literal spark-and cannon fodder-of progress"--

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