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The Culturally Customized Web Site

About The Culturally Customized Web Site

Focuses on cultural aspects of international website design. This book provides insights into whether the web is a culturally neutral medium of communication or a medium impregnated with cultural values. It presents empirical evidence as to whether local consumers prefer standardized websites or websites adapted to their culture.

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  • Language:
  • English
  • ISBN:
  • 9780750678490
  • Binding:
  • Paperback
  • Pages:
  • 176
  • Published:
  • April 5, 2005
  • Dimensions:
  • 150x229x9 mm.
  • Weight:
  • 264 g.
Delivery: 1-2 weeks
Expected delivery: January 5, 2025
Extended return policy to January 30, 2025
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Description of The Culturally Customized Web Site

Focuses on cultural aspects of international website design. This book provides insights into whether the web is a culturally neutral medium of communication or a medium impregnated with cultural values. It presents empirical evidence as to whether local consumers prefer standardized websites or websites adapted to their culture.

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