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The Dynamics of Advertising
- Binding:
- Paperback
- Pages:
- 296
- Published:
- November 17, 2000
- Dimensions:
- 156x234x0 mm.
- Weight:
- 550 g.
Delivery:
1-2 weeks
Expected delivery: October 13, 2024
Description of The Dynamics of Advertising
This study serves three aims: to provide a review of the literature on advertising in sociology and cultural studies; to present the results of analysis of advertisement content over 50 years; and to develop a method for the psychosocial study of all forms of public communication.
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