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The Economics and Financing of Media Companies
- Second Edition
- Binding:
- Paperback
- Pages:
- 286
- Published:
- May 23, 2011
- Dimensions:
- 152x228x16 mm.
- Weight:
- 394 g.
Delivery:
2-4 weeks
Expected delivery: December 19, 2024
Description of The Economics and Financing of Media Companies
Employs business concepts and analyses to explore the operations and activities of media firms and the forces and issues affecting them. This book surveys the structures and operations of various media, including their business characteristics and business models, how they differ from other products and services, and why failure rates are so high.
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