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The Exercise of Soft Power – U.S. Self-Imaging in International Broadcasting to Iran

About The Exercise of Soft Power – U.S. Self-Imaging in International Broadcasting to Iran

This study analyzes the U.S. self-image in programs of the official U.S. broadcasting service to Iran. It illustrates the development of VOA Persian and its conflict-prone organizational setup. An inductive programming analysis reveals a twofold image cultivation strategy that targets Iranian perceptions of the U.S. government and American society.

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  • Language:
  • English
  • ISBN:
  • 9783631771983
  • Binding:
  • Hardback
  • Pages:
  • 278
  • Published:
  • March 12, 2019
  • Edition:
  • Dimensions:
  • 148x210x0 mm.
  • Weight:
  • 431 g.
Delivery: 2-3 weeks
Expected delivery: December 5, 2024

Description of The Exercise of Soft Power – U.S. Self-Imaging in International Broadcasting to Iran

This study analyzes the U.S. self-image in programs of the official U.S. broadcasting service to Iran. It illustrates the development of VOA Persian and its conflict-prone organizational setup. An inductive programming analysis reveals a twofold image cultivation strategy that targets Iranian perceptions of the U.S. government and American society.

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