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The Exercise of Soft Power – U.S. Self-Imaging in International Broadcasting to Iran
part of the Mainzer Studien Zur Amerikanistik series
- Binding:
- Hardback
- Pages:
- 278
- Published:
- March 12, 2019
- Edition:
- Dimensions:
- 148x210x0 mm.
- Weight:
- 431 g.
Delivery:
2-3 weeks
Expected delivery: January 12, 2025
Description of The Exercise of Soft Power – U.S. Self-Imaging in International Broadcasting to Iran
This study analyzes the U.S. self-image in programs of the official U.S. broadcasting service to Iran. It illustrates the development of VOA Persian and its conflict-prone organizational setup. An inductive programming analysis reveals a twofold image cultivation strategy that targets Iranian perceptions of the U.S. government and American society.
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