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The Four Pillars of Politics
- Why Some Candidates Don't Win and Others Can't Lead
- Binding:
- Paperback
- Pages:
- 124
- Published:
- March 26, 2017
- Dimensions:
- 151x230x8 mm.
- Weight:
- 209 g.
Delivery:
2-4 weeks
Expected delivery: December 6, 2024
Description of The Four Pillars of Politics
James T. Kitchens and Larry Powell examine why political messages appeal to voters in the United States by exploring the four pillars of the American psyche: fear, national narcissism, consumerism, and religiosity. These pillars, combined with the related matrix of attitudes, beliefs, and values, determine how political communication is understood.
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