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The Global News Challenge
- Market Strategies of International Broadcasting Organizations in Developing Countries
- Binding:
- Hardback
- Pages:
- 188
- Published:
- April 3, 2013
- Dimensions:
- 159x236x17 mm.
- Weight:
- 428 g.
Delivery:
2-3 weeks
Expected delivery: December 12, 2024
Description of The Global News Challenge
The Global News Challenge tackles one of the timeliest topics in mass communication today-the challenges facing international broadcasters with universal branding strategies in developing countries. This book employs a global perspective to explore the subject across the whole population and different media platforms in select developing markets of Africa and South Asia.
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