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The Global Sport Economy
- Contemporary Issues
- Binding:
- Hardback
- Pages:
- 338
- Published:
- May 28, 2019
- Dimensions:
- 162x241x23 mm.
- Weight:
- 636 g.
Delivery:
2-3 weeks
Expected delivery: October 21, 2024
Description of The Global Sport Economy
This book examines the global sports ecosystem through three central pillars: sport marketing, sports equipment manufacture and sales, and sport governance and organisation. It presents a nuanced and multi-faceted view of how the global sports economy works and its main strategic challenges and opportunities.
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