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The Global Sport Economy
- Contemporary Issues
- Binding:
- Paperback
- Pages:
- 330
- Published:
- December 17, 2020
- Dimensions:
- 236x155x24 mm.
- Weight:
- 530 g.
Delivery:
1-2 weeks
Expected delivery: December 5, 2024
Description of The Global Sport Economy
This book examines the global sports ecosystem through three central pillars: sport marketing, sports equipment manufacture and sales, and sport governance and organisation. It presents a nuanced and multi-faceted view of how the global sports economy works and its main strategic challenges and opportunities.
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