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The Hollywood Brand

- Movies and American Modernity

About The Hollywood Brand

The Hollywood Brand traces the development of the moving picture from its humble roots as an object of mass amusement to its transformation into an art form worthy of exhibition in museums and academic study in leading universities. This book provides historical context to the ideas that coalesce to create the iconic Hollywood brand that comes to define American identity.

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  • Language:
  • English
  • ISBN:
  • 9780815395744
  • Binding:
  • Hardback
  • Pages:
  • 166
  • Published:
  • February 6, 2018
  • Dimensions:
  • 238x160x18 mm.
  • Weight:
  • 366 g.
Delivery: 2-3 weeks
Expected delivery: December 18, 2024
Extended return policy to January 30, 2025

Description of The Hollywood Brand

The Hollywood Brand traces the development of the moving picture from its humble roots as an object of mass amusement to its transformation into an art form worthy of exhibition in museums and academic study in leading universities. This book provides historical context to the ideas that coalesce to create the iconic Hollywood brand that comes to define American identity.

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