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The Influence of Polls on Television News Coverage of Presidential Campaigns

About The Influence of Polls on Television News Coverage of Presidential Campaigns

This book is a comprehensive content analysis of the use of polls by the three major television network newscasts during presidential general election campaigns from 1968 to 2016. It documents the dramatic increase of polls and the decline in coverage of substantive issues and the candidates' policy positions over that time.

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  • Language:
  • English
  • ISBN:
  • 9781498542340
  • Binding:
  • Paperback
  • Pages:
  • 176
  • Published:
  • June 30, 2020
  • Dimensions:
  • 153x220x11 mm.
  • Weight:
  • 299 g.
Delivery: 2-4 weeks
Expected delivery: October 14, 2024

Description of The Influence of Polls on Television News Coverage of Presidential Campaigns

This book is a comprehensive content analysis of the use of polls by the three major television network newscasts during presidential general election campaigns from 1968 to 2016. It documents the dramatic increase of polls and the decline in coverage of substantive issues and the candidates' policy positions over that time.

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