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The Little Innovation Book 2nd Edition

About The Little Innovation Book 2nd Edition

Innovation Management is a relatively new discipline. Without the history of other business functions, such as Marketing and Accounting, business leaders often find themselves at a loss when they are asked to create an innovation effort from scratch. This is a book which aims to provide everything needed to get started. In 10 bite-sized chunks, The Little Innovation Book provides the foundations for an innovation effort specific to your firm. With those foundations in place, there is nothing to prevent your organisation out-innovating your competition, driving new value where previously none existed.

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  • Language:
  • English
  • ISBN:
  • 9781446147498
  • Binding:
  • Paperback
  • Pages:
  • 146
  • Published:
  • July 24, 2010
  • Dimensions:
  • 148x8x210 mm.
  • Weight:
  • 199 g.
Delivery: 1-2 weeks
Expected delivery: November 17, 2024

Description of The Little Innovation Book 2nd Edition

Innovation Management is a relatively new discipline. Without the history of other business functions, such as Marketing and Accounting, business leaders often find themselves at a loss when they are asked to create an innovation effort from scratch.
This is a book which aims to provide everything needed to get started.
In 10 bite-sized chunks, The Little Innovation Book provides the foundations for an innovation effort specific to your firm. With those foundations in place, there is nothing to prevent your organisation out-innovating your competition, driving new value where previously none existed.

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