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The Longevity Economy
- Inside the World's Fastest-Growing, Most Misunderstood Market
- Binding:
- Hardback
- Pages:
- 352
- Published:
- November 29, 2017
- Dimensions:
- 241x163x35 mm.
- Weight:
- 570 g.
In stock
Delivery:
3-5 business days
Expected delivery: November 30, 2024
Description of The Longevity Economy
Based on cutting-edge research into demographics, technology, and the ambitions and aspirations of those in the over-fifty market, the director of the MIT AgeLab shows how businesses can profit from designing for and marketing to people fifty and over, and selling them products and services they truly want and need.
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