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The Measure of Democracy
- Polling, Market Research, and Public Life, 1930-1945
part of the Heritage series
- Binding:
- Hardback
- Pages:
- 272
- Published:
- April 23, 1999
- Dimensions:
- 160x235x28 mm.
- Weight:
- 542 g.
Delivery:
2-4 weeks
Expected delivery: January 24, 2025
Extended return policy to January 30, 2025
Description of The Measure of Democracy
Examining the origins and early years of public opinion polling in Canada, Robinson situates polling within the larger context of its forerunners - market research surveys and American opinion polling - and charts its growth until its first uses by political parties.
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