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The Measurement of Media Reputation
- Binding:
- Hardback
- Pages:
- 162
- Published:
- July 24, 2019
- Dimensions:
- 152x228x12 mm.
- Weight:
- 411 g.
Delivery:
2-4 weeks
Expected delivery: January 29, 2025
Description of The Measurement of Media Reputation
This book develops a three-pronged measure of media reputation, the overall evaluation of media coverage of a corporation. This new measure can also be used to assess the media reputations of other entities such as countries, states, cities, and universities.
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