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The Measurement of Media Reputation

About The Measurement of Media Reputation

This book develops a three-pronged measure of media reputation, the overall evaluation of media coverage of a corporation. This new measure can also be used to assess the media reputations of other entities such as countries, states, cities, and universities.

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  • Language:
  • English
  • ISBN:
  • 9781498572996
  • Binding:
  • Hardback
  • Pages:
  • 162
  • Published:
  • July 24, 2019
  • Dimensions:
  • 152x228x12 mm.
  • Weight:
  • 411 g.
Delivery: 2-4 weeks
Expected delivery: December 19, 2024

Description of The Measurement of Media Reputation

This book develops a three-pronged measure of media reputation, the overall evaluation of media coverage of a corporation. This new measure can also be used to assess the media reputations of other entities such as countries, states, cities, and universities.

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