Key Selling Points:
¿ Due to the surge of makers and hands-on millenials, interest in the craft of woodworking is on-the rise.
a.A search for ¿wood furniture¿ returns over 60,000 results on Etsy.com
b.Ellen DeGeneres first competition show ¿Design Challenge¿ featured six woodworkers
¿ The Maker Movement continues to boom with an estimated at $29 billion in revenue and 139 million Americans 18+ participating.
¿ Simplicity in lifestyle, technology, and activity remains a Top 5 Trend in 2015
¿ Reduces the complexities of woodworking to a manageable and inexpensive collection of tools and fundamental techniques.
¿ Woodworking blogs are rising in popularity as younger, less-serious woodworkers and makers promote the pleasures of woodworking and the community.
Audience
¿ Makers and crafters
¿ Hobbyist woodworkers
¿ Educators, teachers, and instructors
¿ Home schoolers
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