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The New Public
- Professional Communication and the Means of Social Influence
part of the Cambridge Cultural Social Studies series
- Binding:
- Hardback
- Pages:
- 348
- Published:
- September 3, 1997
- Dimensions:
- 157x236x26 mm.
- Weight:
- 651 g.
Delivery:
2-3 weeks
Expected delivery: January 12, 2025
About Leon H. (University of California Mayhew
View all books by Leon H. (University of California MayhewDescription of The New Public
Leon Mayhew describes a 'New Public' which has replaced the modern public of the Enlightenment with an unstable social order subject to the rhetorical workings of mass communications cultures. Bridging Parsons and Habermas, he offers a new discursive theory of social influence in the age of advertising, lobbying, and media manipulation.
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