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The Objects of Affection

- Semiotics and Consumer Culture

About The Objects of Affection

In this book, pre-eminent semiotician Arthur Asa Berger decodes the meanings of common objects of consumption and their perceived 'sacredness' in consumerist cultures. Using semiotic theory, consumer culture is dissected in new and fascinating ways.

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  • Language:
  • English
  • ISBN:
  • 9780230103726
  • Binding:
  • Hardback
  • Pages:
  • 198
  • Published:
  • August 17, 2010
  • Dimensions:
  • 218x138x17 mm.
  • Weight:
  • 340 g.
Delivery: 2-3 weeks
Expected delivery: December 14, 2024

Description of The Objects of Affection

In this book, pre-eminent semiotician Arthur Asa Berger decodes the meanings of common objects of consumption and their perceived 'sacredness' in consumerist cultures. Using semiotic theory, consumer culture is dissected in new and fascinating ways.

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