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The Orange Code
- How ING Direct Succeeded by Being a Rebel with a Cause
- Binding:
- Paperback
- Pages:
- 272
- Published:
- March 18, 2010
- Dimensions:
- 142x220x19 mm.
- Weight:
- 420 g.
Delivery:
2-4 weeks
Expected delivery: January 25, 2025
Extended return policy to January 30, 2025
Description of The Orange Code
How championing consumers led to ING Direct's revolutionary rise in the banking industry In an industry dominated by big banks with little patience for their customers, ING Direct has always strived to be different-a rebel with a cause, if you will-and in doing so, they've become the most successful online banking venture in history.
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