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The PDMA ToolBook 2 for New Product Development

About The PDMA ToolBook 2 for New Product Development

This book covers all aspects of product development, from the creation of the concept through development and design to the final production, marketing, and service. The contributors are members of the Product Development and Management Association (PDMA) and come from such firms as 3M, KPMG Peat Marwick, AT&T, Ingersoll-Rand, and Oscar Mayer.

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  • Language:
  • English
  • ISBN:
  • 9780471479413
  • Binding:
  • Hardback
  • Pages:
  • 576
  • Published:
  • October 27, 2004
  • Dimensions:
  • 166x244x34 mm.
  • Weight:
  • 948 g.
Delivery: 2-4 weeks
Expected delivery: February 9, 2025

Description of The PDMA ToolBook 2 for New Product Development

This book covers all aspects of product development, from the creation of the concept through development and design to the final production, marketing, and service. The contributors are members of the Product Development and Management Association (PDMA) and come from such firms as 3M, KPMG Peat Marwick, AT&T, Ingersoll-Rand, and Oscar Mayer.

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