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The Pocketbook of Audience Research
- Binding:
- Hardback
- Pages:
- 208
- Published:
- December 17, 2023
- Dimensions:
- 140x216x13 mm.
- Weight:
- 386 g.
Delivery:
2-3 weeks
Expected delivery: December 18, 2024
Extended return policy to January 30, 2025
Description of The Pocketbook of Audience Research
Focusing on qualitative methods, The Pocketbook of Audience Research uses contemporary, global television and cross-media examples to explain essential approaches to audience research and outline how they can be employed.
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