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The Popular Anti-Icon in American Sports
part of the Mainzer Studien Zur Amerikanistik series
- Binding:
- Hardback
- Pages:
- 406
- Published:
- January 3, 2018
- Edition:
- Dimensions:
- 214x157x32 mm.
- Weight:
- 616 g.
Delivery:
2-3 weeks
Expected delivery: December 5, 2024
Description of The Popular Anti-Icon in American Sports
The case studies of Joe Namath, Dennis Rodman and Barry Bonds show how this phenomenon has become visible from the 1960s onwards because of profound changes within the media and sports. These athletes undermined the original sports-hero ideology and still became successful and popular on and off the field - also in a commercial fashion.
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