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The Practice of Market Research

- An Introduction

By Yvonne McGivern
The Practice of Market Research by Yvonne McGivern
About The Practice of Market Research

Learn the techniques and tasks involved in designing and running a research project The Practice of Market Research: From Data to Insight, 5th edition, by McGivern offers an introduction to market and social research, with an insight into data analytics and data mining, as well as a range of real-life examples of how research is applied in practice.

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  • Language:
  • English
  • ISBN:
  • 9781292331362
  • Binding:
  • Paperback
  • Pages:
  • 608
  • Published:
  • November 16, 2021
  • Edition:
  • 5
  • Dimensions:
  • 244x191x27 mm.
  • Weight:
  • 1090 g.
  In stock
Delivery: 3-5 business days
Expected delivery: August 8, 2025

About Yvonne McGivern

View all books by Yvonne McGivern

Description of The Practice of Market Research

Learn the techniques and tasks involved in designing and running a research project
The Practice of Market Research: From Data to Insight, 5th edition, by McGivern offers an introduction to market and social research, with an insight into data analytics and data mining, as well as a range of real-life examples of how research is applied in practice.

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