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The Presidential Campaign Film

- A Critical History

About The Presidential Campaign Film

Campaign films are usually overlooked by campaign scholars, yet they provide the fullest available visual portrait of a candidate during a campaign, they encapsulate persuasive appeals and strategies, and they illustrate Republican and Democratic candidates' different approaches to mediated communication.

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  • Language:
  • English
  • ISBN:
  • 9780275938826
  • Binding:
  • Hardback
  • Pages:
  • 224
  • Published:
  • September 30, 1993
  • Dimensions:
  • 234x156x14 mm.
Delivery: 2-3 weeks
Expected delivery: December 4, 2024

Description of The Presidential Campaign Film

Campaign films are usually overlooked by campaign scholars, yet they provide the fullest available visual portrait of a candidate during a campaign, they encapsulate persuasive appeals and strategies, and they illustrate Republican and Democratic candidates' different approaches to mediated communication.

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