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The Problem of Political Marketing
- Binding:
- Hardback
- Pages:
- 158
- Published:
- August 14, 2008
- Dimensions:
- 163x242x18 mm.
- Weight:
- 378 g.
Delivery:
2-3 weeks
Expected delivery: November 23, 2024
About Dr Heather (De Montfort University Savigny
View all books by Dr Heather (De Montfort University SavignyDescription of The Problem of Political Marketing
Markets are no longer simply the mechanisms which governments regulate, but are the arena in which various political activities are undertaken. This book provides an examination and comprehensive critique of the contemporary use of marketing in British politics.
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