The Psychology of Selling

The Psychology of Selling is a captivating book penned by Brian Tracy. Published by HarperCollins Focus in 2006, it delves into the intriguing world of sales from a psychological perspective. The book is a must-read for anyone looking to understand the intricacies of selling and the psychological triggers that lead people to purchase. Tracy, a renowned author in the genre of sales and marketing, brilliantly explains the tactics and strategies that can help anyone improve their sales skills. The Psychology of Selling is a testament to Tracy's profound understanding of human psychology and its role in successful selling. HarperCollins Focus, known for publishing insightful and impactful books, has added another gem to their collection with this publication.

Brian Tracy, one of the top professional speakers and sales trainers in the world today, found that his most important breakthrough in selling was the discovery that it is the "Psychology of Selling" that is more important than the techniques and methods of selling.