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The Responsive Chord
- Binding:
- Paperback
- Pages:
- 198
- Published:
- January 9, 2017
- Dimensions:
- 152x11x229 mm.
- Weight:
- 295 g.
Delivery:
2-4 weeks
Expected delivery: December 11, 2024
Description of The Responsive Chord
Tony Schwartz, author of seminal text The Responsive Chord, is the progenitor of the study of media manipulation. As of 2016, his book is more important now than ever. The creator of the "Daisy Ad," widely credited with the election of LBJ and a pioneering media scholar reveals the secret machinations behind elections through exploitation of the media.
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