The Sales Transformation Journey

A Chief Sales Officer finds that sales transformation can be achieved by learning ways to answer "yes" to twenty-five simple questions - questions that reveal the essential characteristics of an exceptional sales team. His journey is directed by a crafty old messenger who reveals the truth about becoming a "trusted partner" to his customers through observations and stories about a tartar sauce-making county commission chair, a 1965 Ford Mustang, a British talent show judge, a wise man, a homebuilder, two Little League baseball coaches, and Sir Isaac Newton.