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The Sign of the Burger

- Mcdonald'S And The Culture Of Power

About The Sign of the Burger

Examines how McDonald's captures our imagination: as a shorthand for explaining the power of American culture; as a symbol of the strength of consumerism; as a bellwether for the condition of labor in a globalized economy; and often, for better or worse, a powerful educational tool that often defines the nature of culture for hundreds of millions.

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  • Language:
  • English
  • ISBN:
  • 9781566399326
  • Binding:
  • Paperback
  • Pages:
  • 184
  • Published:
  • April 25, 2002
  • Dimensions:
  • 140x210x18 mm.
Delivery: 2-4 weeks
Expected delivery: October 29, 2024

Description of The Sign of the Burger

Examines how McDonald's captures our imagination: as a shorthand for explaining the power of American culture; as a symbol of the strength of consumerism; as a bellwether for the condition of labor in a globalized economy; and often, for better or worse, a powerful educational tool that often defines the nature of culture for hundreds of millions.

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