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The Survival of Soap Opera

- Transformations for a New Media Era

About The Survival of Soap Opera

The soap opera, one of U.S. television's longest-running and most influential formats, is on the brink. The Survival of Soap Opera investigates the causes of their dwindling popularity, describes their impact on TV and new media culture, and gleans lessons from their complex history for twenty-first-century media industries.

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  • Language:
  • English
  • ISBN:
  • 9781617033179
  • Binding:
  • Paperback
  • Pages:
  • 320
  • Published:
  • March 29, 2012
  • Dimensions:
  • 152x229x0 mm.
Delivery: 1-2 weeks
Expected delivery: December 11, 2024

Description of The Survival of Soap Opera

The soap opera, one of U.S. television's longest-running and most influential formats, is on the brink. The Survival of Soap Opera investigates the causes of their dwindling popularity, describes their impact on TV and new media culture, and gleans lessons from their complex history for twenty-first-century media industries.

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