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The Ultimate Assist

- The Relationship and Broadcast Strategies of the NBA and Television Networks

About The Ultimate Assist

This volume examines the relationship between the NBA and the television networks who broadcast its games. It reveals several broadcast strategies that were implemented to help NBA basketball to grow, from the late 1970s-1980s to the present.

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  • Language:
  • English
  • ISBN:
  • 9781572734081
  • Binding:
  • Paperback
  • Pages:
  • 280
  • Published:
  • February 27, 2002
  • Dimensions:
  • 230x152x18 mm.
Delivery: 1-2 weeks
Expected delivery: December 4, 2024

Description of The Ultimate Assist

This volume examines the relationship between the NBA and the television networks who broadcast its games. It reveals several broadcast strategies that were implemented to help NBA basketball to grow, from the late 1970s-1980s to the present.

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