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The Undermining of Beliefs in the Autonomy and Rationality of Consumers
part of the Routledge Interpretive Marketing Research series
- Binding:
- Hardback
- Pages:
- 154
- Published:
- November 8, 2007
- Dimensions:
- 156x234x0 mm.
- Weight:
- 385 g.
Delivery:
2-3 weeks
Expected delivery: October 18, 2024
About John (Columbia University O'Shaughnessy
View all books by John (Columbia University O'ShaughnessyDescription of The Undermining of Beliefs in the Autonomy and Rationality of Consumers
Examining consumption, this book focuses on concepts of autonomy and rationality. It adopts a moderating perspective, reviewing and critiquing attacks on these concepts in order to work towards a more refined view of the consumer.
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