Theorie der Popularität

Johann Christoph Greiling beleuchtet in diesem Buch die Theorie der Popularität - der Beeinflussung von Massenmedien auf die öffentliche Meinung. Dabei untersucht er genau, wie Meinungen und Ideen durch Medien wie Bücher, Zeitschriften und Rundfunk verbreitet werden. Er zeigt, wie diese Überzeugungen schließlich zu öffentlichen Meinungen werden mit oft unbeabsichtigten Auswirkungen.
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