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Total Quality Marketing
- The Key to Regaining Market Shares
- Binding:
- Hardback
- Pages:
- 200
- Published:
- September 30, 1994
- Dimensions:
- 229x152x15 mm.
Delivery:
2-3 weeks
Expected delivery: December 19, 2024
Extended return policy to January 30, 2025
Description of Total Quality Marketing
Having achieved production quality, aggressive foreign firms are cleverly shifting emphasis to total quality marketing, which is a dynamic market-driven concept that goes beyond the currently popular total quality management approach.
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