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Total Quality Marketing

- The Key to Regaining Market Shares

About Total Quality Marketing

Having achieved production quality, aggressive foreign firms are cleverly shifting emphasis to total quality marketing, which is a dynamic market-driven concept that goes beyond the currently popular total quality management approach.

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  • Language:
  • English
  • ISBN:
  • 9780899308937
  • Binding:
  • Hardback
  • Pages:
  • 200
  • Published:
  • September 30, 1994
  • Dimensions:
  • 229x152x15 mm.
Delivery: 2-3 weeks
Expected delivery: November 22, 2024

Description of Total Quality Marketing

Having achieved production quality, aggressive foreign firms are cleverly shifting emphasis to total quality marketing, which is a dynamic market-driven concept that goes beyond the currently popular total quality management approach.

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