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Total Quality Marketing
- The Key to Regaining Market Shares
- Binding:
- Hardback
- Pages:
- 200
- Published:
- September 30, 1994
- Dimensions:
- 229x152x15 mm.
Delivery:
2-3 weeks
Expected delivery: October 24, 2024
Description of Total Quality Marketing
Having achieved production quality, aggressive foreign firms are cleverly shifting emphasis to total quality marketing, which is a dynamic market-driven concept that goes beyond the currently popular total quality management approach.
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