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About Tourism Innovation in the Digital Era

Tourism Innovation in the Digital Era explores topics as diverse as big data analytics in tourism marketing to the impact of AI to the use of CSR in competitiveness amongst hotel groups, providing multidisciplinary approaches on the organizational impacts of digitalization and artificial intelligence in tourism and hospitality.

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  • Language:
  • English
  • ISBN:
  • 9781837971671
  • Binding:
  • Hardback
  • Pages:
  • 176
  • Published:
  • October 22, 2023
  • Dimensions:
  • 157x14x235 mm.
  • Weight:
  • 417 g.
  In stock
Delivery: 3-5 business days
Expected delivery: November 22, 2024

Description of Tourism Innovation in the Digital Era

Tourism Innovation in the Digital Era explores topics as diverse as big data analytics in tourism marketing to the impact of AI to the use of CSR in competitiveness amongst hotel groups, providing multidisciplinary approaches on the organizational impacts of digitalization and artificial intelligence in tourism and hospitality.

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