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Tourism Marketing

About Tourism Marketing

This book provides a thorough and detailed understanding of tourism marketing principles and practice within the context of inter-organisational collaboration. It introduces concepts, theories and issues central to inter-organisational collaboration and includes a series of detailed thematic chapters.

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  • Language:
  • English
  • ISBN:
  • 9781873150894
  • Binding:
  • Paperback
  • Pages:
  • 400
  • Published:
  • December 20, 2004
  • Dimensions:
  • 156x234x21 mm.
  • Weight:
  • 592 g.
Delivery: 1-2 weeks
Expected delivery: November 14, 2024

Description of Tourism Marketing

This book provides a thorough and detailed understanding of tourism marketing principles and practice within the context of inter-organisational collaboration. It introduces concepts, theories and issues central to inter-organisational collaboration and includes a series of detailed thematic chapters.

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