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Tourism Promotion and Power

- Creating Images, Creating Identities

About Tourism Promotion and Power

Tourism is an enormously important industry, but the nature of the tourism product is elusive and the task of marketing and promoting tourism is difficult. Informed by modern marketing theory this book offers a unique approach by taking a comprehensive, synthesised and integrated sociological and cultural approach to tourism marketing.

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  • Language:
  • English
  • ISBN:
  • 9780471983415
  • Binding:
  • Hardback
  • Pages:
  • 272
  • Published:
  • July 29, 1998
  • Dimensions:
  • 254x196x21 mm.
  • Weight:
  • 664 g.
Delivery: 2-4 weeks
Expected delivery: October 24, 2024

Description of Tourism Promotion and Power

Tourism is an enormously important industry, but the nature of the tourism product is elusive and the task of marketing and promoting tourism is difficult. Informed by modern marketing theory this book offers a unique approach by taking a comprehensive, synthesised and integrated sociological and cultural approach to tourism marketing.

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