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Tourism Service Experiences in Vietnam
- Binding:
- Paperback
- Pages:
- 70
- Published:
- February 3, 2011
- Dimensions:
- 155x230x5 mm.
- Weight:
- 142 g.
Delivery:
2-4 weeks
Expected delivery: September 3, 2025
Description of Tourism Service Experiences in Vietnam
The application of market segmentation techniques is long established in the tourism and hospitality literature. This study uses nationality (cultural differences) in combination with visitor demographics and travel characteristics to investigate the similarities and differences of international tourists from China and the USA.
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