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TV's Betty Goes Global

- From Telenovela to International Brand

About TV's Betty Goes Global

Premiering in 2006, the award winning US hit show "Ugly Betty", is an incarnation of a global phenomenon that started as a Colombian telenovela, "Yo soy Betty, la fea", back in 1999. This book about how television formats go global asks what the "Betty" phenomenon can tell us about the international circulation of locally produced TV fictions.

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  • Language:
  • English
  • ISBN:
  • 9781780762678
  • Binding:
  • Paperback
  • Pages:
  • 280
  • Published:
  • December 17, 2012
  • Dimensions:
  • 136x216x23 mm.
  • Weight:
  • 350 g.
Delivery: 2-4 weeks
Expected delivery: October 8, 2025

Description of TV's Betty Goes Global

Premiering in 2006, the award winning US hit show "Ugly Betty", is an incarnation of a global phenomenon that started as a Colombian telenovela, "Yo soy Betty, la fea", back in 1999. This book about how television formats go global asks what the "Betty" phenomenon can tell us about the international circulation of locally produced TV fictions.

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