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Understanding Consumer Behavior and Consumption Experience

About Understanding Consumer Behavior and Consumption Experience

Without a proper understanding of the consumers that a business markets and sells their products to, a company's accomplishments can quickly become failures. This title discusses the indispensible value of understanding consumer activities and the crucial role they play in developing successful marketing strategies.

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  • Language:
  • English
  • ISBN:
  • 9781466675186
  • Binding:
  • Hardback
  • Pages:
  • 223
  • Published:
  • January 30, 2015
  • Dimensions:
  • 152x229x19 mm.
Delivery: 2-3 weeks
Expected delivery: January 11, 2025
Extended return policy to January 30, 2025
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Description of Understanding Consumer Behavior and Consumption Experience

Without a proper understanding of the consumers that a business markets and sells their products to, a company's accomplishments can quickly become failures. This title discusses the indispensible value of understanding consumer activities and the crucial role they play in developing successful marketing strategies.

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