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Understanding Consumer Financial Behavior
- Money Management in an Age of Financial Illiteracy
- Binding:
- Hardback
- Pages:
- 285
- Published:
- February 21, 2016
- Edition:
- 12016
- Dimensions:
- 274x149x24 mm.
- Weight:
- 504 g.
Delivery:
2-3 weeks
Expected delivery: December 15, 2024
Description of Understanding Consumer Financial Behavior
Government policies, marketing campaigns of banks, insurance companies, and other financial institutions, and consumers' protective actions all depend on assumptions about consumer financial behavior. Understanding Consumer Financial Behavior provides a systemic economic and behavioral approach to the way people handle their finances.
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