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Understanding Engagement in Transmedia Culture

About Understanding Engagement in Transmedia Culture

This book offers a new, interdisciplinary model for understanding audience engagement as a type of behaviour, a form of response and a cost to audiences that, combined, offer value to the screen industries. It is perfect for students and scholars working in film and television studies, as well as media industries and audience studies.

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  • Language:
  • English
  • ISBN:
  • 9781138632790
  • Binding:
  • Paperback
  • Pages:
  • 198
  • Published:
  • November 28, 2019
  • Dimensions:
  • 157x226x12 mm.
  • Weight:
  • 336 g.
Delivery: 1-2 weeks
Expected delivery: September 21, 2025

Description of Understanding Engagement in Transmedia Culture

This book offers a new, interdisciplinary model for understanding audience engagement as a type of behaviour, a form of response and a cost to audiences that, combined, offer value to the screen industries. It is perfect for students and scholars working in film and television studies, as well as media industries and audience studies.

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