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About Using Focus Groups in Research

Focus groups are often under-used as a tool for research. This practical guide offers advice on: planning and organising focus groups; what types of questions to use; limitations and advantages of using these groups in research; collecting data at group sessions; and how to analyse data.

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  • Language:
  • English
  • ISBN:
  • 9780826464729
  • Binding:
  • Paperback
  • Pages:
  • 104
  • Published:
  • November 30, 2003
  • Dimensions:
  • 167x215x6 mm.
  • Weight:
  • 146 g.
Delivery: 1-2 weeks
Expected delivery: December 6, 2024

Description of Using Focus Groups in Research

Focus groups are often under-used as a tool for research. This practical guide offers advice on: planning and organising focus groups; what types of questions to use; limitations and advantages of using these groups in research; collecting data at group sessions; and how to analyse data.

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