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Video Rhetorics
- Televised Advertising in American Politics
- Binding:
- Paperback
- Pages:
- 296
- Published:
- September 30, 1997
- Dimensions:
- 109x193x45 mm.
- Weight:
- 406 g.
Delivery:
2-4 weeks
Expected delivery: December 14, 2024
Description of Video Rhetorics
Teaches us how to better understand political ads by attuning ourselves to their video rhetoric - their themes and stories, atmosphere and characterization, feelings and images, and their use of popular genres - from film to fiction, from MTV to game shows. This book is an example of a different kind of political analysis.
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