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Videostyle in Presidential Campaigns
- Style and Content of Televised Political Advertising
- Binding:
- Hardback
- Pages:
- 240
- Published:
- October 29, 2000
- Dimensions:
- 234x156x14 mm.
- Weight:
- 572 g.
Delivery:
2-3 weeks
Expected delivery: December 5, 2024
Description of Videostyle in Presidential Campaigns
Since 1952, when Eisenhower's media consultants decided they could warm up the General's personality and overcome selective exposure by using short spots on television, advertising has played a major role in American presidential campaigns.
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