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Vulcans, Earthlings and Marketing ROI
- Getting Finance, Marketing and Advertising onto the Same Planet
- Binding:
- Paperback
- Pages:
- 174
- Published:
- December 29, 2007
- Dimensions:
- 154x227x11 mm.
- Weight:
- 272 g.
Delivery:
2-4 weeks
Expected delivery: September 17, 2025
Description of Vulcans, Earthlings and Marketing ROI
Establishes that finance, marketing, and advertising share common ground in the value of brands. This book reviews the evidence for the business impact of marketing and advertising, summarizing key research and practical experience.
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