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Wanghong as Social Media Entertainment in China
- Binding:
- Hardback
- Pages:
- 197
- Published:
- February 26, 2021
- Edition:
- 12021
- Dimensions:
- 148x210x0 mm.
- Weight:
- 454 g.
Delivery:
2-3 weeks
Expected delivery: July 25, 2024
Description of Wanghong as Social Media Entertainment in China
In Chinese, the term wanghong refers to creators, social media entrepreneurs alternatively known as KOLs (key opinion leaders) and zhubo (showroom hosts), influencers and micro-celebrities.
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