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Why We Fail

- Learning from Experience Design Failures

About Why We Fail

"Just as pilots and doctors improve by studying crash reports and postmortems, experience designers can improve by learning how customer experience failures cause products to fail in the marketplace. Rather than proseytizing a particular approach to design, Why We Fail holistically explores what teams actually built, why the products failed, and how we can learn from the past to avoid failure ourselves. " -- P. [4] of cover.

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  • Language:
  • English
  • ISBN:
  • 9781933820170
  • Binding:
  • Paperback
  • Pages:
  • 249
  • Published:
  • July 14, 2013
Delivery: 1-2 weeks
Expected delivery: December 5, 2024

Description of Why We Fail

"Just as pilots and doctors improve by studying crash reports and postmortems, experience designers can improve by learning how customer experience failures cause products to fail in the marketplace. Rather than proseytizing a particular approach to design, Why We Fail holistically explores what teams actually built, why the products failed, and how we can learn from the past to avoid failure ourselves. " -- P. [4] of cover.

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